Friday night US box office, Godzilla squashes competition

Friday night US box office, Godzilla squashes competition

Friday night US box office, Godzilla squashes competition

Godzilla is beating all expectations tonight with a $36M Friday to push its expected 3-day cume to a monstrous $90M+. The Warner Bros./Legendary Pictures’ pic is just demolishing the box office right now, thanks to a killer marketing campaign that teased audiences exactly to the right degree.

Amazing that the monster is still popular a full 60 years after its introduction, and it’s come a long way from a man walking around in a rubber suit. The CGI eye candy, which cost $195M (although those with a vested interest say $160M) is playing well on IMAX screens is also opening around the world at the same time to huge numbers, which I reported earlier today.

Read the full details at Deadline

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