The Motion Picture Association of America is headed by Chris Dodd and he has recently made a statement that Hollywood should be looking towards India as a market of the future. Many people have been speculating for some time that India and China are going to be important markets for Hollywood in the future, however he specifically highlighted that India is going to be a major opportunity for Hollywood studios in the future.
He commented, “What we see in India is a huge market that is not yet being fully utilised. The same thing is seen in China, but there are certain hurdles in the country. Unlike in India, the population don’t want to see certain types of films, and there are certain restrictions on what can be aired in the country.
India is very different, and there is very little control, and the people are much more accepting of what sort of films they want to see. Edgy films would be welcome in India, but not in China.”
Mr Dodd took up his position with the MPAA last year and he was former US senator, and even a presidential candidates. He has been focusing on Asia is a strong market of growth for Hollywood, although until recently he did say that India had not been a part of the Asian portfolio for Hollywood.
He has been taking many travels to this part of the world in order to investigate the opportunities, and is recently attended a conference in by, which involves key players from the entertainment industry.
Cinema is something that is incredibly popular in India, and the country actually sees the greatest number of cinema tickets sold of anywhere in the world. It is estimated that around 3.3 billion tickets are sold on a yearly basis, and the industry is worth about $5 billion. There is no doubt that under his leadership, a great deal more attention is going to be paid to this part of the world.