Earlier this week, AMC CEO Adam Aron announced the theater chain was looking into the concept of allowing moviegoers to text in theaters, citing millennials as the trend inspiration.
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life,” he told Variety. We’re considering a test allowing texts in a VERY FEW screens. We know vast majority of audience wants no texting,” he said today. “IF ever, we ONLY would pursue in a way we’d be TOTALLY confident ALL our guests will fully enjoy movie going experience at AMC.” Via ABC News
CFY My Opinion
I used to live in the Philippines, and there it is perfectly normal to text during a movie. I must say it is totally unbearable, and the reason is that it is so common that when you try to watch a movie all you can see is the light from dozens and dozens of screens at any one time, It stopped me going to the movies there because of that
Read more here: (((ER ALERT))) AMC CEO Says No Texting in the Movies